Getting to the roots - Knitting Values into Fashion

A visit from OLEANA reminds me of what my concept is and why I am doing what I am doing.  Why I have a store that sells products made by caring hands, a store that does not mark up in order to mark down.  A store that addresses the need for less but more beautiful clothes. URBANITY is about clothes and accessories that look at the roots of our being, and responds in a new way to old designs -- not copying old, but being inspired by them.

Fana sweater by Oleana

(Click on the image to read the story about the history of Knitting in Norway.)

Watching people touch and savour the glorous colour and the softness of natural fibres and who feel at one with what URBANITY is about makes me really happy.